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Privacy policy

Last updated: 15 September, 2026

Safiara Essentials is committed to protecting the privacy of everyone who visits our Website, purchases our products, or otherwise interacts with our brand. This Privacy Policy explains what personal data we collect, how we use it, how we protect it, and the choices available to you. It is intended to comply with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data ("PDPL") and applicable e-commerce regulations

Information We Collect

We may collect the following categories of information when you use our Website or interact with us:

  • Contact details: name, email address, phone number, and delivery/billing address.
  • Order information: products purchased, order value, payment confirmation, and order history.
  • Account information: username, password (encrypted), and communication preferences, if you create an account.
  • Payment information: processed securely by our third-party payment gateway; Safiara does not store full card numbers on its own servers.
  • Technical information: IP address, browser type, device information, and cookies/usage data collected via our Website and analytics tools.
  • Marketing preferences: opt-ins for newsletters, SMS updates, and promotional communications.
  • Customer service records: correspondence, enquiries, and complaints you share with us.

How We Use Your Information

We use personal data for purposes including:

  • Processing and fulfilling orders, including shipping, invoicing, and customer support.
  • Communicating with you about your orders, account, or enquiries.
  • Sending marketing communications where you have opted in, and allowing you to unsubscribe at any time.
  • Improving our Website, products, and customer experience.
  • Preventing fraud, securing our systems, and complying with legal and regulatory obligations.

Legal Basis for Processing

We process personal data on the basis of: your consent (for marketing and optional cookies); the necessity of processing to perform a contract with you (for order fulfilment); and our legitimate business interests (for fraud prevention, service improvement, and security), balanced against your rights under the PDPL.

Sharing of Information

We do not sell personal data. We may share information with:

  • Logistics and fulfilment partners, to deliver your order.
  • Payment processors, to complete secure transactions.
  • Marketing and technology service providers, acting on our instructions and under confidentiality obligations.
  • Regulatory or governmental authorities, where required by UAE law.

We require all third parties who process personal data on our behalf to apply appropriate safeguards consistent with the PDPL.

Cookies and Tracking

Our Website uses cookies and similar technologies to remember your preferences, understand Website usage, and support marketing analytics. You can control cookies through your browser settings; disabling certain cookies may affect Website functionality.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, including any period required to satisfy legal, accounting, or reporting requirements under UAE law.

Data Security

We apply reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Subject to the PDPL, you may have the right to request access to, correction of, or deletion of your personal data; to object to or restrict certain processing; to withdraw consent to marketing at any time; and to lodge a complaint with the UAE Data Office. To exercise these rights, contact us at info@safiara.ae.

Children's Privacy

Our Website and products are intended for adults. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Continued use of our Website after changes take effect constitutes acceptance of the updated Policy.